Day in the life

A day in the life : Broadcasting in General

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Broadcast programmes have to go out on time! Punctuality, efficiency, personality and clarity of communication are essential qualities.

Career details: Broadcasting in General

What you do: The range of the job.

Broadcasters are looking for people who know their audience, can recognise a good story or idea and turn it into good programme material. Although you may be attracted by a particular area of TV or radio, the programme makers of tomorrow will need to work across different media and understand how to package ideas for different markets.

Qualities: What you need to be able to do the job

Imagination and ideas. An instinct for a good story. Communications skills, writing and IT skills. Initiative, motivation, and dedication.

Career path: How you start and where you can go with it.

There are some common routes in this business, but, by and large you carve your own career according to your interests and skills.

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